7 Crumbl Cookie Facts That’ll Surprise You And 8 That Will Make You Love Them Even More

Crumbl has gone from a small Utah bakery to a national obsession, with its rotating cookie lineup, pink boxes, and over-the-top flavors. But there’s more to Crumbl than meets the eye. Whether you’re a loyal fan or a curious first-timer, here are 7 surprising facts about Crumbl—and 8 fun reasons it’s so easy to fall in love with their cookies.

1. The Original Crumbl Cookie Was Just… Chocolate Chip

With humble beginnings, Crumbl’s first cookie was the classic chocolate chip. Deceptively simple yet irresistibly delicious, this cookie laid the foundation for a cookie empire. Imagine starting with something so fundamental, yet so enduring in popularity, that it remains their top seller even today. A testament to the belief that sometimes, the simplest things bring the most joy. Customers flocked to the early Crumbl locations, eager to taste perfection in its most basic form. Despite the advent of new, trendy flavors, the chocolate chip remains a beloved favorite.

2. They Didn’t Start With Delivery or Stores

Crumbl’s founders began their journey in a small college apartment, far from the bustling storefronts you see today. Armed with passion and makeshift tools, they experimented with recipes, delivering cookies locally by hand. This grassroots approach not only honed their baking skills but also built a loyal local following. Their success wasn’t overnight; it was baked from humble origins and a dream nurtured against all odds. This homegrown beginning is a heartwarming reminder that big things often have small starts.

3. There Are Over 200+ Weekly Flavors

Imagine a world where every week brings a new flavor adventure. Crumbl has crafted over 200 rotating flavors, each one as unique as the next. From the cinnamon-sweet churro to the savory cornbread, and even to whimsical strawberry pretzel, the variety is astounding. Each cookie is an invitation to experience a new taste sensation, making every visit to Crumbl an exploration of creativity. For fans, predicting the next lineup is part of the excitement, keeping anticipation alive.

4. Not All Cookies Are Served Warm

Crumbl cookies are known for their warmth, yet not all are served this way. Some, like the popular Pink Sugar and refreshing Key Lime Pie, are best enjoyed chilled. This intentional chill enhances their texture and highlights their unique flavors. Serving certain cookies cold isn’t an oversight; it’s a carefully crafted choice. This variety ensures that each cookie offers a distinct experience, whether warm or cool. It’s a delightful twist that surprises many first-time Crumbl visitors.

5. They Crowdsource Feedback Through Social Media

In an era of connectivity, Crumbl embraces its fan base by crowdsourcing ideas through social media. Platforms like TikTok and Instagram have become virtual suggestion boxes for the brand. Fans voice their opinions, influencing flavor comebacks and inspiring new creations. This interactive relationship ensures that Crumbl remains aligned with customer tastes and preferences. By listening attentively to their community, Crumbl keeps its offerings fresh and exciting, proving that sometimes the best ideas come from those who enjoy the product most.

6. Their Cookies Are Massive

Crumbl cookies are not your typical treats; they’re massive, weighing in around 5.5 to 6 ounces each. This is akin to indulging in three to four standard cookies all at once. The generous size makes them perfect for sharing, though many prefer to savor them solo. Size is not just a gimmick; it’s part of what makes Crumbl’s offerings truly stand out. Each bite is rich and satisfying, promising a delightful experience that lingers long after the last crumb is gone.

7. They’ve Faced Controversy Over Pink Sugar

The Pink Sugar cookie, a staple in Crumbl’s lineup, once faced notoriety. Pulled from rotation due to mixed reviews, its absence sparked an outcry among fans. This controversy only amplified its allure, leading to its triumphant return after overwhelming demand. The saga of the Pink Sugar is a testament to Crumbl’s responsiveness to customer passion. It highlights how a simple cookie can evoke strong emotions and create a sense of community among its ardent followers.

8. New Menu Every Week

Every Sunday, Crumbl tantalizes its audience with a fresh lineup of 4 to 5 flavors. This ever-changing menu keeps cookie enthusiasts on their toes, eager to try the latest creations. The anticipation builds as fans speculate and share their guesses online. This dynamic approach not only keeps the brand lively but ensures that each visit to Crumbl is a novel adventure. It’s a recipe for excitement that consistently draws customers back for more, week after delicious week.

9. They Only Use Real Butter—No Shortening

The secret to Crumbl’s irresistibly rich texture lies in their use of real butter. Eschewing shortening, they embrace the authentic flavor and mouthfeel that only butter can provide. This choice speaks volumes about their commitment to quality and taste. Each bite delivers a creamy, velvety satisfaction that only pure, unadulterated ingredients can offer. This dedication to quality ensures that every cookie maintains a standard of excellence that is unmistakably Crumbl.

10. The Packaging is Iconic

The iconic pink box of Crumbl is more than just packaging; it’s a symbol of joy and anticipation. Designed to fit cookies perfectly, it has become a viral sensation in its own right. The distinct color and thoughtful design make unboxing a delightful experience, adding to the overall allure of the cookies inside. This packaging has become an integral part of the brand’s identity, recognized wherever it goes. It’s a testament to the power of thoughtful branding.

11. They Sell Ice Cream, Too

Beyond cookies, Crumbl delights fans with its own small-batch ice cream line. These are not just any flavors; they mirror popular cookie varieties like Peanut Butter Brittle and Biscoff. Offering a creamy companion to their baked goods, Crumbl ice cream elevates the dessert experience. It’s a treat that pairs beautifully with cookies or stands deliciously on its own. This venture into ice cream showcases Crumbl’s ability to innovate beyond their initial offerings, continually catering to sweet cravings.

12. You Can Get Crumbl Cookies Delivered Warm

Imagine the delight of receiving warm, gooey Crumbl cookies right at your doorstep. This convenience of delivery ensures that fresh, ready-to-eat cookies are only a click away. The ability to satisfy a cookie craving with such ease is a luxury previously reserved for on-site purchases. This service further cements Crumbl as a modern brand, adept at meeting customer needs. It’s a comforting thought that your favorite treats can arrive warm, no matter the distance.

13. Their App Rewards Loyalty

Crumbl rewards its loyal fans through an innovative app that tracks purchases and offers “Crumbs” points. These points accumulate towards free cookies, adding a gamified element to the purchasing experience. Additionally, the app provides sneak peeks of upcoming flavors, creating anticipation among enthusiasts. This digital engagement strategy not only rewards customers but fosters a deeper connection with the brand. It’s a modern approach that keeps Crumbl at the forefront of both technology and customer service.

14. They’re a Family-Owned Business

At its heart, Crumbl remains a family affair, founded by cousins who transformed their shared passion into a thriving business. This familial bond infuses the brand with a sense of authenticity and warmth that resonates with its customers. The founders’ commitment to quality and innovation stems from a personal investment in their enterprise. This close-knit foundation is part of what makes Crumbl special, a reminder that family and business can blend beautifully to create something exceptional.

15. Their Social Media Is Cookie Theater

Crumb’s social media presence is as dynamic as their cookie lineup. Known for dramatic reveals and over-the-top reviews, their online content engages and entertains. Followers are treated to a visual feast that complements the physical product, enhancing the overall Crumbl experience. This theatrical approach to social media not only garners attention but creates a lively community around the brand. It’s a modern-day cookie theater, where fans play an integral role in the ongoing narrative.