20 Things You Never Knew About Arby’s (Even If You’re a Regular)
Arby’s, known for its delicious roast beef sandwiches, hides a wealth of intriguing secrets behind its famous hat logo. From its surprising origins to peculiar menu items, Arby’s offers much more than meets the eye.
1. “Arby’s” Doesn’t Stand for Roast Beef
Many people assume that Arby’s name is derived from the initials “R.B.” for roast beef. However, this is a widespread misconception. The name actually stands for Raffel Brothers, the founders of the fast-food chain. In the 1960s, Leroy and Forrest Raffel envisioned a restaurant different from the typical burger joint, focusing on roast beef sandwiches instead. Their goal was to create a dining experience that was superior to the standard fast food fare, offering quality and flavor. The Raffel Brothers’ ambitious project quickly became a success, and the name Arby’s became synonymous with delicious roast beef.
2. Arby’s Was Almost a Sit-Down Restaurant
Imagine walking into Arby’s in 1964, greeted by linen napkins and real silverware. The Raffel Brothers initially planned Arby’s as a sit-down dining experience, complete with an upscale vibe. They aimed to provide an alternative to the typical fast-food atmosphere, offering patrons a more refined and relaxed eating environment. The menu included 69¢ roast beef sandwiches as a highlight, setting a new standard in fast food. Although the concept eventually shifted to a faster service model, these initial plans indicate the unique vision that the Raffel Brothers had for their restaurant.
3. The Original Menu Had Only Four Items
Arby’s original menu was surprisingly simple, featuring just four items: a roast beef sandwich, potato chips, soft drinks, and dessert. This minimalist approach might seem unusual today with the vast array of choices available, but it was part of the Raffel Brothers’ strategy to focus on quality over quantity. The roast beef sandwich was the centerpiece, crafted to perfection and served at an affordable price. By limiting the menu, Arby’s ensured that each item met high standards, laying the foundation for a brand that would become a household name in the fast-food industry.
4. Their Signature Sauce Was Created by Accident
Arby’s Signature Sauce, beloved by many, was born out of a kitchen experiment. A mix of ketchup, spices, and vinegar, the sauce was initially an unintended creation. However, its unique blend of flavors quickly resonated with customers, becoming an essential part of the Arby’s experience. The accidental recipe was embraced and transformed into an iconic sauce, loved for its tangy and sweet profile that perfectly complements Arby’s sandwiches. This happy accident highlights the innovative spirit within Arby’s kitchens, where creativity and experimentation are encouraged.
5. You Can Ask for Your Roast Beef “Extra Juicy”
For those craving a more flavorful experience, Arby’s offers a secret that’s not on the menu. You can ask for your roast beef sandwich “extra juicy,” and they’ll ladle warm au jus right onto your sandwich. This customization enhances the taste, adding a depth of flavor that elevates the classic roast beef sandwich. The au jus, a savory broth, melds with the meat to create a taste sensation that has delighted customers looking for something beyond the usual fare. This option reflects Arby’s commitment to offering personalized experiences to their loyal patrons.
6. They Once Sold a Venison Sandwich
Arby’s ventured into wild game territory with their limited-time venison sandwich. Offered in hunting regions, this unique item was made with real deer meat and sold out almost instantly. The sandwich was part of Arby’s strategy to explore and introduce unconventional meats in a fast-food setting. It wasn’t just venison; they also experimented with elk and duck, capturing the adventurous spirit of diners. These daring menu items not only showcased Arby’s culinary innovation but also highlighted their willingness to break the mold of traditional fast-food offerings.
7. Arby’s Owns Buffalo Wild Wings
Arby’s is part of a larger fast-food empire, owned by Inspire Brands. This parent company also owns Buffalo Wild Wings, Sonic, Dunkin’, and Jimmy John’s, among others. The acquisition of Buffalo Wild Wings in 2018 marked a significant expansion for Arby’s, diversifying its portfolio and strengthening its presence in the restaurant industry. Inspire Brands has been instrumental in driving growth and innovation across all its chains, fostering a collaborative environment that benefits each brand. This ownership reflects Arby’s strategic positioning within the fast-food sector.
8. Their Curly Fries Are Pre-Seasoned in the Factory
Arby’s curly fries are a fan favorite, known for their spiral shape and unique seasoning. These fries are pre-seasoned in the factory before being shipped to restaurants, ensuring consistency in flavor. The seasoning is a secret blend that gives Arby’s curly fries their signature taste, making them a must-have side for any sandwich. Their popularity extends beyond Arby’s restaurants, as they’re also sold frozen in grocery stores nationwide. This combination of flavor and convenience has cemented them as an iconic aspect of the Arby’s dining experience.
9. Arby’s Has a Secret Menu
Arby’s secret menu is a treasure trove for adventurous eaters. Among the hidden gems is the “Meat Mountain,” which includes every meat offered at Arby’s. It’s a towering creation, featuring chicken tenders, brisket, roast beef, and more, all in one sandwich. This off-menu item exemplifies Arby’s playful side, catering to those who crave something extraordinary and unorthodox. The secret menu, though not advertised, is a testament to Arby’s creative culinary potential and willingness to satisfy even the boldest of appetites.
10. The Jamocha Shake Has a Cult Following
The Jamocha Shake is a blend of coffee and chocolate flavors that has maintained its classic taste since the 1970s. Loved by many, this shake has garnered a cult-like following, with fans praising its rich and creamy profile. The nostalgic flavor evokes memories of simpler times, resonating with long-time customers who appreciate its unchanged recipe. As a staple of Arby’s dessert offerings, the Jamocha Shake stands out for its unique combination of flavors, providing a refreshing and indulgent experience for those seeking dessert with a twist.
11. Arby’s Tried Pizza Once
In the 1990s, Arby’s ventured into the world of pizza with their flatbread-style pies. Although this experiment was short-lived, it left a lasting impression on those who tried it. The pizza offered a unique twist on traditional fast food, aligning with Arby’s innovative spirit. Despite its brief availability, the Arby’s pizza remains a nostalgic memory for some, reflecting the chain’s willingness to explore diverse culinary paths. This foray into pizza exemplifies Arby’s history of experimentation and adaptability in an ever-changing food landscape.
12. Their Brisket Is Smoked for 13 Hours
Arby’s brisket is a testament to their commitment to quality, as it is slow-smoked for a full 13 hours. This meticulous process ensures that the brisket is tender, juicy, and bursting with flavor. The slow smoking method imparts a rich, smoky aroma that enhances the meat’s natural taste. Once cooked, the brisket is sliced fresh in-store, offering a level of freshness and quality that is rare in the fast-food industry. This dedication to slow-cooked perfection highlights Arby’s passion for delivering exceptional products to their customers.
13. The “Arby’s Hat” Logo Is a Hidden Tribute
The iconic Arby’s hat logo is more than just a symbol of the brand; it’s a tribute to their Western-style roots. The ten-gallon cowboy hat represents the original branding vibe that the Raffel Brothers aimed to capture. This nod to the Old West reflects Arby’s unique identity within the fast-food landscape, differentiating it from competitors. The logo has become synonymous with Arby’s commitment to quality and tradition, serving as a reminder of the chain’s origins and the vision that has driven its success over the years.
14. They’ve Released Weird Merch
Arby’s has ventured beyond food, releasing quirky merchandise that showcases their playful side. From “meat sweats” tracksuits adorned with meat graphics to unique products like Arby’s cologne and curly fry vodka, the brand embraces creativity in all forms. These limited-edition items are humorously embraced by fans and collectors, illustrating Arby’s willingness to explore new and unconventional marketing avenues. The whimsical nature of these products aligns with Arby’s image as a brand that doesn’t take itself too seriously, engaging customers with fun and unexpected offerings.
15. Their Slogan Has Changed Many Times
Arby’s slogans have evolved over the years, reflecting shifts in branding and marketing strategies. From “Slicing Up Freshness” to the memorable “We Have the Meats,” each slogan has aimed to capture the essence of the Arby’s experience. The slogans serve as a testament to the brand’s dynamic nature, adapting to changing consumer preferences and trends. These evolving catchphrases highlight Arby’s ability to stay relevant in a competitive market, continually redefining its image to resonate with both loyal fans and new customers alike.
16. Arby’s Is Huge in the South and Midwest
Arby’s enjoys immense popularity in the South and Midwest regions of the United States. States like Ohio, Georgia, and Michigan are home to a large number of Arby’s locations, reflecting the brand’s strong regional appeal. This widespread presence is a testament to Arby’s ability to cater to diverse tastes and preferences across different areas. The brand’s success in these regions underscores its adaptability and commitment to serving quality food that resonates with local communities. Arby’s continues to be a beloved staple for many in these heartland states.
17. Arby’s Once Had a 5 for $5 Deal
Arby’s 5 for $5 deal was a beloved promotion that offered five classic roast beef sandwiches for just $5. This bargain was a hit among customers, providing great value for those craving multiple sandwiches at an affordable price. Unfortunately, inflation and rising costs eventually led to the discontinuation of this popular deal. It remains a fond memory for those who took advantage of the offer, showcasing Arby’s history of providing exceptional value to its patrons. Such promotions highlight the brand’s ongoing efforts to connect with customers through attractive deals.
18. Their Roast Beef Comes Pre-Cooked (But It’s Real Meat)
Arby’s roast beef may arrive pre-cooked, but it is undeniably real meat. The roast beef is sealed for freshness and sliced in-house, ensuring a quality product that meets Arby’s standards. This preparation method allows for efficiency, delivering a consistent experience for customers. Despite being pre-cooked, the roast beef is steamed and crafted with care, preserving its flavor and texture. This approach reflects Arby’s dedication to providing genuine, high-quality ingredients, while also streamlining operations to serve customers promptly and effectively in a fast-paced environment.
19. They’ve Had Fish Sandwiches Since the ’80s
Arby’s has been serving fish sandwiches since the 1980s, making them a staple of their menu alongside roast beef. The crispy fish sandwich, featuring a fillet with tartar sauce, has gained a loyal following, especially during Lent. This consistent offering highlights Arby’s commitment to diversity in their menu, catering to various dietary preferences and needs. The fish sandwich not only provides an alternative to meat-based choices but also showcases Arby’s ability to maintain quality and appeal across different types of cuisine, ensuring customers find something they love.
20. Arby’s Once Aired a 13-Hour Commercial
In a bold marketing move, Arby’s aired a 13-hour commercial featuring their brisket smoking process. This marathon advertisement set a Guinness World Record for the longest commercial ever aired. The unconventional ad showcased the meticulous preparation of Arby’s brisket, emphasizing the care and time invested in crafting their products. This innovative approach not only captured viewers’ attention but also reinforced Arby’s dedication to quality. The record-breaking commercial stands as a testament to Arby’s creative marketing strategies and willingness to push boundaries to connect with their audience.