16 Facts You Might Not Know About Crumbl Cookies

Explore the intriguing world of Crumbl Cookies, where creativity, innovation, and deliciousness come together in a unique baking experience. Discover 16 fascinating facts about this rapidly growing brand, known for its rotating menu, iconic pink packaging, and more.

1. Founded by Two Cousins in 2017

In the heart of Logan, Utah, two ambitious cousins, Sawyer Hemsley and Jason McGowan, embarked on a culinary journey in 2017. Their shared dream was simple yet profound: to bake the perfect chocolate chip cookie. This dream became the crux of Crumbl Cookies. With humble beginnings, these visionary entrepreneurs aimed to create an unforgettable cookie experience. Their dedication to quality and innovation laid the groundwork for what would become a bakery sensation. Today, their venture is a testament to their commitment to excellence and creativity in baking.

2. Rapid Expansion to Over 1,000 Locations

Crumbl Cookies has experienced meteoric growth since its inception. From a single store in Logan, Utah, the brand has expanded to over 1,000 locations across the United States and Canada as of 2024. This rapid expansion reflects the brand’s appeal and the dedication of its founders. Each store opening is a celebration of the Crumbl experience, marked by lines of eager customers. The widespread presence of Crumbl Cookies showcases the brand’s ability to capture the hearts of cookie lovers everywhere.

3. Weekly Rotating Menu

Crumbl Cookies keeps its customers eagerly anticipating their next visit with a weekly rotating menu. Every week, six new flavors are introduced, providing a fresh experience each time. This innovative strategy not only keeps the menu exciting but also challenges the bakers to continuously create delectable concoctions. With flavors that range from classic to adventurous, there’s always something for every palate. This approach has cemented Crumbl’s reputation as a trendsetter in the cookie world.

4. Iconic Pink Packaging

The signature pink packaging of Crumbl Cookies is as iconic as the treats within. Designed by co-founder Sawyer Hemsley and his college classmates, the pink boxes have become a symbol of the Crumbl brand. The eye-catching design ensures that the cookies make a memorable impression long before the first bite. The packaging not only serves as a vessel for the cookies but also as a brand ambassador in its own right. It’s a perfect blend of style and functionality.

5. Strong Social Media Presence

Crumbl Cookies has masterfully leveraged the power of social media to build a massive following. Platforms like TikTok and Instagram have become central to their marketing strategy, showcasing mouthwatering cookies and engaging with fans. This online presence has significantly contributed to the brand’s rapid growth. By creating visually appealing content and interactive posts, Crumbl has captured the attention of a global audience. Their social media success is a testament to their innovative approach to marketing and customer engagement.

6. Cookies Designed for Sharing

Crumbl Cookies are more than just a treat; they’re an experience designed for sharing. Each cookie is generously sized, often containing up to 1,000 calories, making them perfect for enjoying with friends. The company even sells a plastic cutter to divide the cookies into equal parts, encouraging communal enjoyment. This concept of sharing adds a social element to the Crumbl experience, bringing people together over a shared love for cookies. It’s this communal spirit that sets Crumbl apart from other bakeries.

7. Secret Recipes

The recipes behind Crumbl Cookies’ delectable treats are closely guarded secrets. Employees are required to sign non-disclosure agreements, ensuring that these cherished formulas remain undisclosed. To maintain consistency and confidentiality, the company utilizes pre-measured “packets” for baking. This cloak of secrecy adds an element of intrigue to the Crumbl brand, sparking curiosity among fans and competitors alike. It’s this air of mystery that enhances the allure of Crumbl Cookies, inviting customers to savor the unknown.

8. Tech-Driven Operations

While Crumbl Cookies may have its roots in traditional baking, the company is undeniably tech-forward. Their operations are bolstered by proprietary systems for point-of-sale, recipe management, and customer engagement. This seamless integration of technology enhances the efficiency and effectiveness of their operations. By harnessing cutting-edge tools, Crumbl ensures that each cookie meets their high standards. This commitment to innovation has solidified their standing as a leader in the bakery industry, blending old-world charm with modern technology.

9. Loyalty Program

Crumbl Cookies rewards its loyal customers with a unique loyalty program. By making purchases, customers earn “Crumbs,” which can be redeemed for discounts on future orders. Members also receive a delightful bonus: a free cookie on their birthday. This program not only incentivizes purchases but also fosters a sense of community among customers. With “Crumbs,” every purchase becomes more rewarding, inviting customers to indulge in their favorite cookies while enjoying exclusive perks.

10. Ventures Beyond Cookies

Crumbl Cookies extends its delectable offerings beyond cookies with Crumbl Cream, a line of delightful ice cream flavors. Available in select locations, these frozen treats include options like snickerdoodle and raspberry cheesecake, complementing the cookie experience. This venture into ice cream showcases Crumbl’s innovative spirit and desire to diversify their dessert offerings. By expanding their menu, Crumbl invites customers to explore new flavors and enjoy a sweet symphony of tastes.

11. Legal Challenges

In 2022, Crumbl Cookies found itself embroiled in legal disputes with competitors Crave Cookies and Dirty Dough. Allegations were made that these rivals had copied Crumbl’s business model and marketing strategies. The courtroom battle was a dramatic chapter in Crumbl’s history, highlighting the competitive nature of the cookie industry. This legal challenge underscored the brand’s determination to protect its unique identity and business practices, ensuring that Crumbl remains a distinctive leader in the market.

12. Controversial Caloric Content

Crumbl Cookies are synonymous with indulgence, but some have stirred controversy due to their high caloric content. For instance, the Candy Cane Brownie cookie exceeds 1,200 calories, sparking debates about health and indulgence. Despite this, many customers embrace these treats as an occasional indulgence. The brand’s philosophy is centered around enjoying life’s sweet moments, guilt-free. This balance between indulgence and enjoyment is part of what makes Crumbl Cookies a beloved treat for many.

13. International Expansion Plans

Crumbl Cookies is poised for international expansion, setting its sights on new markets beyond North America. Announcements have been made to establish stores in Australia and the United Kingdom, bringing their beloved cookies to a global audience. This move signifies a new chapter of growth for the brand, as they share their unique cookie experience with the world. The prospect of international expansion is a testament to Crumbl’s success and global appeal.

14. Celebrity Endorsements

Celebrities have played a role in amplifying Crumbl Cookies’ popularity, with endorsements from figures such as Kylie Jenner. Their public appreciation for the brand adds a layer of prestige and excitement. These endorsements have not only increased visibility but also attracted a wider audience. Celebrity fans highlight Crumbl’s widespread appeal and its status as a trendy treat. This connection with the stars has further solidified Crumbl’s place in popular culture, making it a must-try for cookie enthusiasts.

15. Open Kitchen Concept

The open kitchen concept at Crumbl Cookies stores invites customers to witness the magic of cookie-making firsthand. This transparent approach allows patrons to observe the meticulous process, from dough mixing to baking. The design fosters a deeper connection between customers and the brand, enhancing the overall experience. By showcasing their commitment to quality and craftsmanship, Crumbl builds trust and delight among its visitors. This unique concept sets Crumbl apart, offering a behind-the-scenes look at cookie perfection.

16. Franchise Model

Crumbl Cookies operates on a successful franchise model, which has been instrumental in its rapid expansion. By partnering with dedicated franchisees, the brand ensures consistent quality and experience across all locations. This model allows Crumbl to maintain its distinctive identity while reaching new markets swiftly. The franchise system has been a key factor in Crumbl’s widespread presence and popularity, enabling cookie lovers everywhere to enjoy their favorite treats close to home.