15 Restaurant Chains From The Past That Had The Weirdest Gimmicks

The restaurant industry has always been a hub of creativity, where eateries strive to stand out through unique themes and entertaining gimmicks. In the past, some chains took this to extraordinary lengths, crafting dining experiences that were equal parts bizarre and fascinating. From sci-fi adventures to talking animals, these restaurant chains captured the imagination and curiosity of diners.

1. Mars 2112

Mars 2112
© Bon Appetit

Imagine dining on Mars, surrounded by red rocks and served by aliens. Mars 2112 in New York City offered just that. Guests began their journey with a simulated spaceship ride, transporting them to a Martian dining experience. The interior was designed to mimic the planet’s surface, creating a surreal atmosphere. Costumed aliens added to the experience, making it feel like a true intergalactic adventure. Though it closed its doors in the 2000s, Mars 2112 remains a fond memory for those who visited.

2. Casa Bonita

Casa Bonita
© The New York Times

At Casa Bonita, the fun never stopped. Known for its vibrant atmosphere, this Mexican chain combined dining with entertainment. Cliff divers performed daring feats inside, while puppet shows kept children mesmerized. The setting resembled a theme park more than a traditional restaurant, complete with caves and waterfalls. While guests enjoyed enchiladas and sopapillas, the restaurant’s charm extended beyond the menu. The Colorado location gained fame, even featuring in pop culture references.

3. The Magic Time Machine

The Magic Time Machine
© www.magictimemachine.com

Step into a world where servers dressed as pirates and Disney characters serve you in booths shaped like teepees or vintage cars. The Magic Time Machine was a whimsical dining experience where the menu was more like a fairy tale. Each visit felt like stepping into a different era, where imagination came to life. The restaurant’s playful ambiance was a hit with families and those seeking a bit of magic with their meal.

4. Bugaboo Creek Steakhouse

Bugaboo Creek Steakhouse
© 97.5 WOKQ

Bugaboo Creek Steakhouse brought the Canadian wilderness indoors, complete with talking animals. Animatronic moose, fish, and trees ‘chatted’ with diners, creating an interactive and entertaining meal environment. The rustic decor, reminiscent of a log cabin, added to the charm. Families found it particularly endearing, as children marveled at the animated characters. Although the chain has since closed, its unique approach to dining remains a fond memory.

5. Ed Debevic’s

Ed Debevic’s
© Eater Chicago

Ed Debevic’s turned dining into a performance, where the servers were intentionally rude. This retro diner embraced the 1950s with flair, offering not just meals but an experience. Dance routines broke out spontaneously, and the decor transported guests back in time. The intentionally poor service became a trademark, making it a place where diners laughed as much as they ate. Ed Debevic’s carved a niche for itself with its unique concept.

6. Jekyll & Hyde Club

Jekyll & Hyde Club
© Eater

For those who relished a thrill, the Jekyll & Hyde Club was the place to be. This horror-themed NYC restaurant was not for the faint of heart, with creepy animatronics and haunted rooms. Live actors roamed the floor, enhancing the eerie atmosphere. Dining here felt like stepping into a Halloween movie, where each corner held a new surprise. The club’s theatrical approach to dining made it a sought-after destination for thrill-seekers.

7. Victoria Station

Victoria Station
© Flickr

Victoria Station brought the romance of train travel to dining. Housed in refurbished train boxcars, each location resembled an old British rail station. Diners could enjoy their meals inside actual train cars, embracing a sense of nostalgia. The vintage ambiance appealed to those with a love for classic travel experiences. While the chain no longer operates, it remains a testament to the allure of train travel in dining.

8. Beefsteak Charlie’s

Beefsteak Charlie’s
© Food Republic

Beefsteak Charlie’s was all about indulgence. In the 1970s and 1980s, this chain offered a buffet-like experience with unlimited salad bars, shrimp, and sangria, all for one price. The tagline, “You’re gonna get spoiled,” captured the essence of its offerings. It became a go-to spot for those who wanted a hearty meal without worrying about the bill. Though it faded away, the concept of abundance left a lasting impression.

9. Minnie Pearl’s Chicken

Minnie Pearl’s Chicken
© eBay

Minnie Pearl’s Chicken tried to blend Southern charm with fast-food efficiency. Named after the beloved country music star, the chain featured kitschy Southern decor that charmed guests. Its attempt to rival KFC was ambitious, but the homespun theme couldn’t compete with its established rival. Despite its short-lived run, it remains a nostalgic reminder of Southern hospitality in the fast-food world.

10. Longchamps

Longchamps
© New York Neon

Longchamps exuded mid-20th century elegance with its Art Deco style and upscale ambiance. Known for eccentric decor and celebrity sightings, dining here felt like a glamorous affair. Haute cuisine was a staple, attracting a sophisticated clientele. The chain was celebrated as much for its interiors as for its menu, leaving behind a legacy of luxury in dining history. Its refined approach still lingers in the memories of those who visited.

11. Pioneer Chicken

Pioneer Chicken
© Bunk History

Pioneer Chicken brought a touch of the Wild West to the fried chicken scene. With a costumed pioneer mascot and rustic decor, it embraced an old-world charm. Popular during the 1980s, it offered a nostalgic dining experience that many fondly remember. Although it couldn’t compete with larger chains, its unique theme and flavorful chicken left a mark on the hearts of its patrons.

12. Coon Chicken Inn

Coon Chicken Inn
© HistoryLink.org

Coon Chicken Inn is remembered more for its controversies than its cuisine. Operating from the 1920s to 1950s, the chain had racially offensive branding that sparked significant backlash. Today, it serves as a historical cautionary tale of insensitivity in marketing. While the food might have attracted diners in its time, the offensive nature of its theme overshadowed its existence, leading to its eventual closure.

13. Farrell’s Ice Cream Parlour

Farrell’s Ice Cream Parlour
© kendra.heffelfinger

Farrell’s Ice Cream Parlour made birthdays unforgettable. With a Victorian theme, it wasn’t just about ice cream; it was about celebration. Drum rolls and sirens heralded birthdays, with servers running through the restaurant carrying giant sundaes on stretchers. This theatrical flair made every visit a joyous occasion. Though the parlour has closed, its legacy of fun and festivity lives on in those who celebrated there.

14. Wuv’s Hamburgers

Wuv’s Hamburgers
© Burger Beast

Wuv’s Hamburgers aimed to bring smiles with its playful branding and catchy slogans. In the 1970s, the chain’s cartoonish theme set it apart, with phrases like “Wuv means never having to eat alone.” Despite its cheerful approach, it struggled against bigger competitors in the burger market. Its quirky charm, however, left a fond imprint on those who experienced its whimsical take on fast food.

15. Clifton’s Cafeteria

Clifton’s Cafeteria
© Tasting Table

Clifton’s Cafeteria was a place of wonder and generosity. Its forest-themed interior, complete with a waterfall and taxidermy, created an enchanting dining environment. Religious wall plaques adorned the walls, offering food for thought. The “pay what you wish” policy was a testament to its founder’s belief in kindness and community. Situated in Los Angeles, it became an institution, cherished for its unique blend of charm and charity.